
The Axe Effect |

http://www.axegamebabe.com |

Elida Fabergee |

Live |

In a similar vein to Oil Of Ulay/Olay, Lynx
Deodorant is known as Axe Deodorant everywhere
but in the UK.
Again working with Justin
Haylock, I was commissioned to produce
a large series of illustrations for a series
of games to promote the deodorant in the US
and Europe. The games were based around a
set of five mechanics, however to play them
you'd never realise a lot of them are essentialy
just one game!
I'm a bit too close to the work to be judgemental
about it, however I am a little disappointed
that as the deadline was very much against us the images couldn't have as much time spent on them as I would've liked.
NB. As I've downloaded these directly off
the Axe site, please note that the games descriptions
have no longer been carried over. The 'key'
graphics that initially appear should give
you pretty good indication of how to control
the games. |